International conference meeting, June 12 2013
Since I am the director of the advertising department, today I’ve decided to talk to you about something that this year has influenced and increased a lot our job and business in this area.
Like I said, my team and I have been taken part in changing of the world of marketing advertising and so we have to keep up with all of this.
New technologies have more and more taken part in our life, and nowadays if you don’t have a smartphones or a tablet always in your bag, you are cut off from entire world (including social networks).
For this reason we decided to completely revise ourselves.
The main important innovations are two:
- The first is the Quick Response Code (known as QR code).
This is a special barcode in black and white color and square shape that is always incorporated in advertising on newspapers, magazines or dailys. Once it is scanning by the smartphone, it’s converted to a video that shows the commercial of our tiny houses and links you to our website and our official app.
- Infact, the second innovation is the “LittleFairyLivApp“.
This is an application for smartphones that can be download by GooglePlay and by AppStore. Through this app you can visit our whole website, including the forum for customers, the weekly blog, the catalog of our products (doors, windows, wheels..) and a little view of the last new tiny houses that have been built! Moreover, if you are interested in online shopping, you can log-in (after the sign up) and choose from the catalogue the products you want to have directly at home!
At the end, to sum up all of this year of work, we can affirm through statistics that the results of these innovations are completely positive. We attend the increase of customers that follow us and the loyal one tell us that they are totally satisfied from new services we made for them.
Laura Vaglietti #202
Little Fairy Living 